David Gauntlett: Web 2.0
Theorised that the web is evolving from individual pages made and worked on by individuals. Web 2.0 is where the web as a whole is all connected and worked on by the public. Everyone is a broadcaster telling their ideas and showing their creativity
Barthes: Semiotics
System of signs and signitures. Denotation and Conotations. The audience decodes the signs and understands it by how they deciphered the words and language. So each persons opinion and how they understand a text is entirely dependant on their individual situation.
Molvey: Male Gaze
Women are dangerously subject to the 'male gaze'. They are objectified by male directors. Supposedly denies them power and equality and objectifies them in music videos.
Andrew Goodwin: Theory of the music video
Visuals illusrate/contradict/amplify. They show what's going on, directly echo lyrics or tell a story. The song sometimes has nothing to do with video, concept. Abstract.
Amplify illistrates but makes bigger/better.
Genres have thier own musical style+Iconography.
There is always close ups.
Voyeurism is common
Intertextual references are often in their appearance.
Gramsci: Hegemony
Radical elements get mixed into the mainstream culture eventually tempering it and making it less 'radical'
Gilmoor: The notion that audience are having a revolution in the construction of their own media.
Lyotard: The media is self aware and changes itself.
Neale: Identified genres by audience expectations.